We live in a time of quick and dramatic changes in roles and influence of different communication channels. Digitalization of the world practices had a huge impact on book and magazine production, personalization of advertising and marketing challenges for labeling and packaging.
Green revolution puts new demands on utilization of packaging, reduction of carbon traces and rapid transitions in drinking and eating trends. Digital printing processes afford special new substrates for their needs.
​
All these changes put additional requests on the producers of different papers, boards, inks, films, foils, adhesives and tools. At one time very conservative manufactures of countless species of materials for printing and packaging have to react very quick on the changes of the global environment. That means the enhancing role of the former paper merchants and other intermediaries and agents in creating new platforms for spreading knowledge about new materials and penetration of the markets with these goods. Not all companies could follow the unprecedented changes in these industries and went along the road of a narrow specialization that leads them to huge risks through the lack of support points.
​
​
In our fast changing times the role and importance of domestic markets enjoys very quick changes. Just 15 years ago China was a typical emerging market on the field of graphic and packaging materials importing fast all the necessary ingredients from Europe and North America. Within the shortest time Chinese industries became major players on this field exporting papers and boards of all kinds to entire world, making fundamental steps in improving the quality of its products to a benchmarking level. Same can be told about smaller clusters in different other emerging markets.
​
The future belongs to system integration in the field of materiel supplement of the graphic, labeling and packaging industries with high variety of close links to the the world wide scope of producers, sufficient purchasing and storing power, excellent knowledge of the local markets and high professional level of the employees.
